Extras


The Ask
Create a semester long side hustle entrepreneurial project.
Phase 1: Building the Idea Phase 2: Research Phase 3: Communications 
 

Phase 1

Building The Idea


Commonalities
 As a group, we each had an interest in cooking, trying new foods, health, and getting rid of our horrible period symptoms.


Reasoning
 Did you know that less than 60% of women know that there are 4 phases of their menstrual cycle?





What we created
 Introducing twentyate, a holistic, accessible nutrition zine that provides readers with seasonal recipes that go with each phase of a woman’s cycle.

Phase 2

Research


        Secondary
 First order of business was to learn the basics, like what are the four phases of a woman’s cycle? Luteal, Follicular, Ovulation, Menstrual. Then we discovered what foods can be eaten during each phases to help alleviate symptoms.



Focus Group
 We hosted luncheons where we made a few of recipes for attendees to try and gave them a safe space to talk about their cycle symptoms with the group.

Survey
We sent out a survey to collect data about participants period symptoms, educational level around their menstrual cycle, and what type of media they used to learn more about these topics.  
60%
of respondents didn’t know that there were four phases of the menstrual cycle

         

25%
of respondents didn’t know that they could adjust their nutrition to support hormonal balance


Phase 3

Communications
                                  
                                                     


Influencer Comms
 Since none of the team had experience in recipe curation, we externally sourced them from none other than online content creators.

From our hand crafted list we contacted creators through email to see if they would allow us to use their recipes.

And trust me lot of emails were sent.





Social Strategy
We created an Instagram account for our newfound community where they could find our mission for twentyate and our invitations to our next events.

We encouraged our followers to share pictures from our events and share their favorite recipes that they tried at the luncheon for engagement.

Our messaging was aimed to be friendly, educational, and light-hearted.

                                                                The ZinE

 

                       

                                                                           

  

        Can’t Get Enough?        

Click Here to see how we creatively presented twentyate
 

                                                                       
Team:
Anna Myers (AD)
Anslee Reaves (CW)
Alicia Rydel (XD)My Role: Strategist
Research
Survey Curation + Response Analysis 
Recipe Sourcing
Influencer Marketing 
Social Media Manager 
Pitch Deck Design


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